Multi Vendor Ecommerce Platforms: Their Why and How

If you think that ecommerce has been primarily responsible for changing the face of retail, then let us tell you that multi vendor platforms have taken ecommerce to the next level. Today, we will explain the details of their fundamentals and discover reasons why ecommerce entrepreneurs are investing in the same. These e-marketplaces are preferred against the normal online stores and there definitely are various reasons for the same.

Multi Vendor Ecommerce Platforms: Exploring their pros

Investing in the services of a Multi Vendor Ecommerce Platform Development Company will only go on to benefit you in more than one ways. We will learn how it does that. Make sure you’re selecting the developer with proven credentials. Here’s more about these models.

Now, to start off with, let us tell you that some of the biggest online stores have invested in the multi vendor systems. Flipkart, Jabong, Snapdeal, Amazon, Alibaba and Etsy have all experimented with this particular model and emerged successfully (need we even say that?).

However, it is not really prudent to try e-marketplace out without really comprehending its fundamentals (i.e. what it exactly is). A multi vendor platform enables every vendor to have a separate shopping area inside the model itself. The one who owns this entire model has to do nothing except processing the order, tracking payment and charging commission to these vendors. The sellers, on the other hand, are responsible for maintaining inventories, product descriptions, logistics and other updates. As a vendor, one does not really have fret hearing all this – simply because the platform owner will give them a system to manage it as per their convenience and comfort.

Now, entrepreneurs are quite noticeably interested in this particular model because of the following benefits offered by the same. As the platform owner can easily shift several responsibilities (like the logistics, inventory management etc as has been mentioned above), it makes the job a whole lot easier for you. Carrying out all these responsibilities all by yourself would actually require the efforts of a large team. So, a multi-vendor platform owner definitely scores over a regular ecommerce store owner as far as this particular aspect is concerned.

The liberty to delegate work and take advantage of reduced costs

Since you are not required to hire a large team to get the aforementioned jobs done, you can expect your expenses to be under control as well. In fact, ecommerce startups are known to have suffered the most owing to their human resources and warehousing related costs.

Offering different platforms to multiple famous vendors would only ensure huge sales and traffic. It just goes on to make your job easier. When you’re going all out with your promotions – telling your prospects that you’re selling products from well established brands like Nike, Nestle, Vero Moda or for that matter any other reputable name, would only mean that you can attract more people than what would have been the case if you had set up a regular online store.

The Business Need of Today – Ecommerce Web Design

A good ecommerce web design ensures comfortable and hassle-free transactions. A business process which runs smoothly and which does not involve any obstacles might be able to attract customers more easily. When we say a good ecommerce website design we mean that it is optimized for search engines, it integrates an easy online payment mechanism, provides all the necessary information and details about the products offered and most importantly it possesses user-friendly navigation. An ecommerce website is a complex project because it is a complete online store and there are numerous scripting and programming languages involved like PHP, Perl,.NET, HTML, ColdFusion, etc. Since an online store involves purchasing products and making payments, the security of these transactions is also very important and this is why an ecommerce web design also involves the integration of Secure Sockets Layer (SSL). This is the reason the web design cost of an ecommerce website is much higher than a normal one.

Thanks to the advancement of technology, the best way to increase profit today is an online store. A large pool of customers from all over the world can be brought together and transactions can be made through the e-commerce website. It is a perfect platform for buyers and sellers. An ecommerce website cuts cost of buying and selling to a great extent and this is the reason businesses around the world are selling their products on the internet buying products from internet sites as well.

The principal benefit of an online store is that a wide group of customers can be reached and targeted in a very short span of time by simply displaying the services and products on the internet store. These have automatic cataloguing, labeling and stocking and this saves time and funds. The communication between the buyer and the seller is almost zero because everything is already mentioned on the website and there is nothing left which could be further discussed. An E-commerce website is an online store which is open 24/7 and which can be operated from anywhere in the world targeting the buyers of any location in the world. Similarly, the payments received can also be collected very conveniently.

The ecommerce web design should be very attention-grabbing and attractive but it should also look professional. Very loud or fluorescent colors and fonts are not recommended for its design. It is extremely important that the online store should be user-friendly. The visitor should be conveniently able to find whatever he is looking for and when the user finds the desired product, all the necessary details regarding the product should be mentioned there. The terms and conditions should be very clear. Since these usually do not involve much communication between the buyer and seller, hence the success of an online business deeply depends upon its navigation structure. With the progress of the internet, the ecommerce is also evolving.

While designing an E-commerce website it should be kept in mind that it should be well optimized for search engines. Such internet sites which are optimized for search engines rank well in search engine results and this definitely means that a lot of customers will be visiting. Although this might increase the web design cost to some extent but it is definitely worth it. It should also be content-rich. It should be offering much more than simply selling, it should provide customers value so that they would always visit the online store whenever they need to purchase another product. Amazon is the perfect example, people prefer to visit Amazon for buying books and music because they know that Amazon contains comprehensive reviews and product details and this makes the selection of the right product very easy.

eCommerce – Definition & Tips on Building an Online Store

If you are looking for a definition of eCommerce, an explanation of how it works and what it can do for you, look no further. This article aims to give you an idea of what the subject entails and how it can be used to your company’s advantage.

E Commerce (Electronic Commerce) is the process of selling any goods or services over the internet. The advantages to using the internet as a platform to sell your products are numerous but the pitfalls are just as many. To avoid the traps and make the most of this selling medium, there are a few things to consider.

The E Commerce Website

The E Commerce website is the location where your products can be found. A good way to start taking advantage of the internet as a selling tool is to use an established website to advertise your products such as eBay or Amazon. While this method guarantees your products some exposure, due to the consistent traffic on these sites, whichever company you choose will levy a charge for listing with them and a commission once sold. This method is also limited in terms of forging your company’s online brand. Establishing your own e-commerce website gives you complete control over how your products are listed and how the site looks. You can also use your own website to publicise contact details and allow visitors to make enquiries.

Getting Visitors to Your E Commerce Website

The lure of established auction or sales websites is their consistent traffic. When creating an e commerce website for your own company you will need to ensure people get to see it. This is an ongoing process which is known as SEO (Search Engine Optimisation) which ensures that search engines take away the correct information from your site and rank it as highly as possible. In addition, SEO includes promotion of the site and should be an ongoing process.

E Commerce Software Solutions

This is the system which runs on your website and creates the content for visitors to see. There are numerous e commerce software solutions out there. They can be categorised as follows:

Open Source E Commerce Solution – These solutions are free to download and try but keep in mind that they were developed by a community and as such they cannot provide support for your implementation.

Commercial E Commerce Solution – These solutions are similar to open source packages except they are produced by a company and require a license to be purchased. The advantage to this solution is the company that produced the software can be relied upon to provide support.

Bespoke E Commerce Solution – These solutions are produced specifically for one website by a web design company. This should give you a unique looking online shop and you will be able to agree with the design company the exact features you are after. While this may require the highest initial outlay, it will go a long way towards making a complete online presence for your business.

E Commerce Hosting

This is the service used to host your online shop. There are many different e commerce hosting service providers who supply suitable packages but essentially you will need, web space, server side scripting (ASP or PHP for example), a database (to store your product information) and an SSL certificate. An SSL certificate allows your visitors to encrypt data they send to your site. This is essential to operate a shop securely wherever you require visitors to enter sensitive information such as their credit card details.

Hosting features extend way beyond those mentioned above but they are the essential requirements for setting up an E Commerce online shop.