Tip #1 – Never Rush. Putting up your own online business nowadays has never been this easy. All you need is the right product and a computer with an Internet connection. Making a website only requires you to sit in front of your computer and watch online video tutorials on how to make one all day. Once your website is up, voila! You have an eCommerce website.
As easy as it may seem, most budding online entrepreneur make the mistake of rushing the launch of their website. The common misconception is once you have a website that’s up and running, you’ll be able to have a successful business. They couldn’t be more wrong.
Keep in mind that a website doesn’t generate site visits by themselves. There has never been a case where a new store was put up in the corner and people started flocking to it; unless of course if you’re an established brand, which you are not. If you rush the launch of your eCommerce website too early without doing the necessary leg work, it would definitely fail.
Don’t Rush. Before launching an eCommerce website, or any website for that matter, make sure that you’ve taken Search Engine Optimization into consideration. In addition to SEO, creating anticipation for your website is of utmost importance as well. You must let people know what the nature of your business is; what you’re all about. You can do this through either paid advertising or through social media.
Tip #2 – Always connect with your customers. It has been a well-established fact that giving your customers the ability to smell, touch, see and feel the products firsthand before making a buying decision greatly increases sales. While there’s no possible way to do this in eCommerce since everything is done online, you can basically compensate for this shortcoming in other areas of the business. A good example would be to give your customers money-back guarantees, great pricing schemes, free shipping and other benefits.
Tip #3 – Always do a test run. This is always mandatory. Nothing is more frustrating than investing on an online eCommerce system only to find out during launch that it’s not working. As a business owner, you should always think like your customer and sort out what works and what doesn’t.
Tip #4 – Be social. This is very closely related to connecting with your customers. Keep in mind that customers want to deal with real live human beings instead of robotic machines. If they see that a company takes care of their customers and interacts with them, they’ll be more than happy to be patrons of your business.
In today’s digital age, social media is the best tool to reach your customers. For some, social media is the heart that beats life into their business. Without them, the business would surely die. Social media gives an obstructed view into the hearts and minds of your customers. Therefore, it would be extremely beneficial if a business owner such as you gets involved in this process.
Tip #5 – Mobile Accessibility. Most people are connected to the Internet via mobile devices. Gone are the days when people would just sit all day in front of their computers at home just to be online. If your business has no mobile accessibility, you’d be losing a large percentage of your business to other companies who can reach people through mobile devices.
Tip #6 – Optimize your website for Search Engines. Majority of the world’s online activity comes from search queries done from a search engine. Not a single website on the Internet nowadays are found without the help of a search engine. Therefore, optimizing your website so that it’ll always be included in the top 10 search result of every user is good for exposure. What good is a business if people can’t find you, right?
Tip #7 – Collect customer data. A customer’s data is very important if you plan to do targeted marketing to increase your business. A customer’s data contains pertinent information that will assist you in targeting the right customer type to sell a particular product to. Without customer data, you won’t be able to know how or who to address a specific product launch in the future.
Tip #8 – Keep your site secure. Not having security is the fastest way to destroy an eCommerce business. Remember, that in an eCommerce website, one of the most sensitive things that you handle everyday is a customer’s financial information (e.g. credit card information, bank accounts, etc.) Without proper security, it’ll be open season for the hackers who’ll use those information for their own gains. Not only that, without security, you’ll lose customer trust.
Tip #9 – Expand and grow. Today’s market is extremely competitive. If you don’t innovate and come up with new products or service to sell, you’ll be left eating the dust of your competitors. Always make sure that you grow and expand your business.
So there you have it. These 9 Tips to Make Your eCommerce Business Successful will definitely get you on the right track in building your business.